Lionel Messi tops list of most marketed players

October 18, 2023
Lionel Messi has topped the list of the world's top 50 most-market players for the second time, according to new data analysis. The Inter Miami player is in turmoil in 2022-2023 after winning the World Cup in Qatar with Argentina in December. The 36-year-old signed a lucky move from Paris Saint-Germain to MLS this summer, and his debut in Florida has made him one of the world's most influential audiences.

Messi is believed to be preparing to win the eighth Ballon d'Or at the end of October. According to Sports Pro Media, the former Barcelona star's success on the pitch has turned into his market as he topped the charts just three years after making his debut in the Premier League. 2020.
Messi is one of four footballers to make the top ten, including USWNT star Megan Rapinoe, who retired in September. Her teammate Alex Morgan is third, two places higher than her position on last year's list, and Kylian Mbappe, who moved up from 10th to ninth.

Second after Messi is NBA superstar LeBron James with seven-time NBA All-Star Giannis Antetokounmpo in fourth place. US Alpine skier Mikaela Shiffrin ranks sixth, followed by seven-time Formula One world champion Lewis Hamilton of Britain - Simone Biles and world champion Newcomer F1 Max Verstappen grabbed the top 10.